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Email Marketing Trends for 2014

The new year is less than two weeks away, so now is a perfect time to take a look at some of the big email marketing trends for 2014. Many of these were on the radar this year, but will be even bigger...

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New Year, New Marketing Calendar

With February right around the corner, your 2014 marketing calendar should already be created. But, if you are like many small business owners, finding time to plan ahead often is harder than it seems....

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5 Steps to Building a Successful Welcome Series

You never get a second chance to make a great first impression. This is true of job interviews, first dates, meeting your future in-laws and … email welcome messages. A welcome message or welcome...

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4 Steps to Spring Clean Your Email List

The sun is shining, birds are singing and the first hint of green has started to appear on the trees. Many of us prepare for this new season with a thorough cleaning of our homes … scrubbing away the...

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A Powerful Strategy for Making The Most Of Your Email Marketing [Infographic]

As an internet marketer, you should always be on the lookout for the best possible ways to expand your success and conversions across all possible channels. One of the key methods by which you’re...

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8 Design Elements to Incorporate Into Your Next Email

From snazzy subject lines to appropriate segmentation, there are so many factors that contribute to a successful email marketing campaign. One incredibly important element is the actual design of the...

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How to Grow Your Subscribers with an Email Modal

Let me be honest with you. If I was going to write a blog article about what was on my mind right now, it would be all about my wedding because I’m getting married in three days and...

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Define Success: Email Metrics You Should be Tracking

Has your company just started to implement email marketing? If so, you may still be nailing down the metrics you will use to measure success. Having a clear set of metrics defined is key to measuring...

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5 Email Do’s & Don’ts

Sometimes we all get so caught up in the hustle and bustle of the daily grind that we forget to take a step back. Yet, every marketing program needs to be re-evaluated from time to time. So, today we...

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Goal Setting – Set your road map for a successful 2015

Today’s 123Print blog shares information on an important small business concept — goal setting. One of the most critical tasks for the new year is to set goals for the coming year. Why? Just a thought...

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